Date: | June 12, 2015 |
Reports to (Job Title): | Director of Marketing and Communications |
Jobs Reporting (Job Titles): | Graphic Designers/Promotional Representatives/Poster Run Distributor – 20 to 25 part time staff Marketing Asisstant–co-op student (co-report) |
Department: | Federation of Students |
Location: |
Main Campus |
Grade: |
USG 7 |
The Marketing Specialist is accountable to the Director of Marketing and Communications and is responsible for the research, development, coordination and promotion of all areas of the Federation of Students (FEDS) related to campus life, including Welcome Week, Wrap Up Week, cultural celebrations, student-run services, student clubs, Orientation and any special projects that fall under the portfolio of the Vice President Internal. The incumbent is responsible for developing, implementing and monitoring strategic marketing initiatives put in place to maximize the overall attendance and awareness of the events hosted by the Federation of Students and the awareness of the services and opportunities that we provide to students on campus. To achieve these objectives, the incumbent will propose and manage a budget of approximately $45,000 annually.
To achieve the above, this role will work closely with the Director of Marketing and Communications, the Director of Campus Life, Vice President Internal, Special Events Coordinator, Clubs Manager, Services Manager and other internal staff to develop, implement, measure and receive feedback on the marketing plans and strategies that increase awareness and attendance of events. This will also include managing part-time staff consisting of designers and promotional team members and the Marketing Assistant co-op who create materials and promote services and events to the campus community.
The goal of campus life and their groups is to encourage undergraduate students to participate and attend our events on campus for their own enjoyment, education or entertainment. We also encourage undergraduate students to become involved members of the Federation of Students through volunteer opportunities and coordinator positions to empower our overall undergraduate community. We firmly believe that these opportunities help to strengthen our student’s experience here on campus and our ability to provide compelling and entertaining promotions to these events and services is instrumental.
1. | Strategic planning and budgeting
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2. | Project execution
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3. | Collaboration and outreach
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4. | Relationship management
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Completion of a Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations or related post-secondary degree with equivalent experience.
3 to 5 years of experience within a marketing role
1 to 3 years of experience supervising, evaluating and developing part time employees
Written and verbal communication skills; excellent editing skills
Strategic planning and project management skills
Experience with the design and implementation of successful product-branding strategies
Strong organizational skills with the ability to multi-task and meet strict deadlines
Experience within a student environment is an asset
Building strong relationships with internal and external parties to create new partnerships and foster future business opportunities
MS Word | Excel | PowerPoint | Other |
Advanced | Intermediate | Advanced | Adobe Design Suite, Social Media and other Internet applications. |
Internally, communicates with all members of the marketing department, Director of Campus Life, coordinators and managers and the Executives to ensure they are aware of upcoming events and campaigns that require marketing support and the attendance of the Executive members.
This position oversees several part time positions within the marketing department. Fostering growth and leadership opportunities for these Waterloo undergraduates is important within the Federation of Students.
Communicates with Marketing Specialist – Commercial Operations and the Marketing Specialist – Advocacy to explore strategic alignment opportunities and co-promotion of FEDS events. Develops a close working relationship with Communications and Media Relations Specialist to ensure up-to-the-minute information is shared promptly.
Externally, this position will create relationships with other departments on campus, as well as establish off-campus partners to foster future opportunities to work together that will benefit students
This position is responsible for increasing the awareness of the services, events and opportunities that FEDS offers to undergraduate students, which provide resources and benefits while in their studies here at the University of Waterloo. They will utilize their extensive knowledge of marketing and communications strategies to create a number of termly marketing plans for all student-run services and plans for all large scale events and other initiatives.
Some design support may be required when/if the graphic design team is unable to keep up with marketing requests.
The incumbent may be required to complete additional tasks in relation to their position as assigned by the Director of Marketing and Communications.
This position is responsible for establishing the marketing and communications priorities as they pertain to he campus life portfolio in consultation with the Director of Marketing and Communications and Executives, and assigning resources and funds accordingly. This position will be responsible for making timely decisions that ensure marketing efforts are kept up-to-date.
Minimal demands typical of a leadership position operating within an office environment.