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Marketing Specialist - Advocacy

Date: June 25, 2015
Reports to (Job Title): Director of Marketing and Communications
Jobs Reporting (Job Titles): Graphic Designer/Promotimonal Representatives (part time staff)
Department: Federation of Students


Main Campus


35 hr/wk

Primary Purpose

The incumbent will be responsible for setting the yearly marketing plan for Federations of Students (FEDS) advocacy initiatives including academic and government related topics as well as other advocacy priorities set out by the Executive, Council and Board to ensure strategies are in place to communicate the Federations of Students efforts and accomplishments to students and further engage students with this platform.  They will take a lead role in the yearly FEDS Elections process and be responsible for educating students about the candidates and increasing student participation and voter turnout.  To achieve these objectives, the incumbent will propose and manage a budget of approximately $20,000 annually.

To achieve the above, this role will work closely with the Director of Marketing and Communications, VP Education, President and other internal staff to prioritize organizational initiatives and bring them to the forefront with students.  This will also include managing and part time staff of designers and promotional team members to create materials and spread the word to the undergraduate population.

Key Accountabilities:


Strategic planning and budgeting

  • Create a yearly marketing and communications plan for the advocacy portfolio
  • Create marketing plans to increase voter turnout for FEDS Elections and any government elections that arise
  • Develop strategies to increase attendance at regular Federation of Students assemblies including General Meetings and Student Council Meetings
  • Develop key messaging for use in all print and online communications surrounding advocacy efforts
  • Work with the Web Design Specialist and Communications and Media Relations Specialist to determine an online communications plan for FEDS Elections and other advocacy efforts
  • Conduct market research regularly to gauge current student understanding and interest in this portfolio and determine what issues are important to students that can help direct our efforts moving forward
  • Obtain regular feedback from students to identify the best ways to communicate with them on these information-heavy topics
  • Produce and manage yearly marketing advocacy budget
  • Report on results from all efforts to measure effectiveness of all programs and spending


Project execution

  • Manage and oversee the implementation of the yearly marketing plans for advocacy efforts and FEDS Elections
  • Manage the design and copy for marketing and communications materials related to the advocacy portfolio
  • Help increase online engagement around FEDS advocacy initiatives and external government elections
  • Executes large-scale marketing projects and communications campaigns aimed at various audiences
  • Increase capacity to mobilize students on important issues
  • Help with the on-campus coordination of all campaigns within the Vice-President Education portfolio
  • Assist in planning annual OUSA Campus Visits and OUSA-related activities on campus
  • Take lead on special projects pertaining to advocacy and the Executive portfolios, develop new proposals and create roll out plans to implement new organizational initiatives


Collaboration and outreach

  • Liaise with OUSA Director of Communications and other off campus partners to conceive, strategize and execute projects/campaigns
  • Provide direction to the Communications and Media Relations Specialist to ensure integration of overall marketing and promotional plans with digital media strategies
  • Hire, train and manage a team of at least eight student designers, promotional team members and campus coordinators
  • Implement an effective recruitment plan for part time staff, manage their payroll information and ensure appropriate levels of staff are available to respond to the Federation’s requests
  • Create an opportunity for leadership and development whenever possible within the part time staff
  • Liaise with department staff and partners and ensures satisfaction at all stages of design implementation
  • Collaborate with other marketing professionals on and off campus to ensure best practice development


Relationship management

  • Meet with relevant full time staff, student executives, board and council to stay up to date on hot topics and upcoming initiatives and stay connected to maintain open lines of communication
  • Create strong relationships with other key departments on campus to identify opportunities for collaboration to increase communication and enhance resources available to students on campus
  • Form strategic alliances with other post-secondary institutions and external organizations acceptable to the Federation of Students

Position Requirements


Completion of a Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations or related post-secondary degree with equivalent experience


- 3 to 5 years of experience within a marketing role
- 1 to 3 years of experience supervising, evaluating and developing part time employees
- Written and verbal communication skills; excellent editing skills
- Strategic planning and project management skills
- Experience with the design and implementation of successful product-branding strategies
- Strong organizational skills with the ability to multi-task and meet strict deadlines
- Experience within a student environment is an asset
- Demonstrated ability to relate to University student experiences
- Experience building strong relationships with internal and external partners
- Solid understanding of all levels of government and the elections process is an asset



Technical:                Job specific experience, computer skills



MS Word Excel PowerPoint Other
Advanced Advanced Advanced Adobe Design Suite, Social Media and other Internet applications.

Nature and Scope

Interpersonal Skills:

Internally, communicates with all members of the marketing department, Stakeholder Relations officer, Research and Policy Officer and Executives to ensure they are aware of upcoming advocacy efforts that require marketing support.  Externally, this position will create relationships with other departments on campus, as well as establish off-campus partners to foster future opportunities to work together that will benefit students.

Level of Responsibility:

This position is responsible and accountable for increasing the advocacy efforts of the organization to ensure students have a greater understanding of how FEDS represents them to all levels of university and government administration and increase student participation in this portfolio.  They will utilize their extensive knowledge of marketing and communications strategies to create a yearly marketing plan for these area including individual marketing plans to increase voter turnout for the FEDS Election and other relevant government elections.  This will also be the case for any special projects that arise throughout the year including, but not limited to, issues that will be going to referendum, new internal partnerships and mental health initiatives.

Some design support will be required when/if the graphic team is unable to keep up with marketing requests.

The incumbent may be required to complete additional tasks in relation to their position as assigned by the Director of Marketing and Communications

Decision-Making Authority:

Responsible for establishing the marketing and communications priorities as they pertain to the advocacy portfolio and other yearly Executive special projects, in consultation with the Director of Marketing and Communications and executives, and assigning resources and funds accordingly.  This position will be responsible for making timely decisions that ensure FEDS’ membership is kept up-to-date on important issues and have the opportunity to voice their opinions to help shape decisions when possible

Physical and Sensory Demands:

Minimal demands typical of a supervisory position operating within an office environment.

Working Environment:

Minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with management responsibilities.  Work outside the normal operating hours of the institution can be expected in this role.

The Federation of Students is a student-driven organization with elected student Executive that change on an annual basis.  Further, the political landscape is a diverse and dynamic environment.  As such, this position will need to be sensitive and adaptable to change and be comfortable with changing deadlines and projects as needed