|Date:||March 1, 2012 USG 9|
|Reports to (Job Title):||Director, Marketing & Undergraduate Recruitment|
|Jobs Reporting (Job Titles):||None|
Reporting to the Director, Marketing & Undergraduate Recruitment, The Marketing & Recruitment Specialist (“the Specialist”) position is imbedded in the Faculty of Science where there is functional accountability to the Assoc. Dean of Undergraduate Studies (or designate). The Specialist receives strategic direction and enrollment management goals from the Faculty of Science and support, expertise, and resources from M & UR to facilitate achievement of the Faculty’s enrollment management goals.
As a marketing specialist, this position provides primary leadership for the development of integrated marketing and communications plans. Based on the Faculty’s goals, the Specialist conducts research and analysis to inform the Faculty’s strategic marketing plan for the recruitment of students. The Specialist develops strategies, key messages and positioning statements. This role develops and writes strategic, student-centered undergraduate and graduate communications, such as print pieces, the Faculty of Science’s information on www.findoutmore.uwaterloo.ca, graduate program web content, and new media initiatives (e.g., social networking).
Using expertise in marketing and communications, the Specialist provides leadership and guidance such that stakeholders in the Faculty are engaged in the strategies that underpin the plan for recruitment of undergraduate and graduate students.
The Specialist works in a collaborative manner with the Faculty of Science Recruitment Coordinator to deliver a comprehensive strategic marketing plan for the Faculty. Activity such as relationship building and recruitment events are delivered within the context of the marketing plan for the Faculty.
Bachelor’s degree required. Specialization in marketing or communications-related discipline preferred. Science education an asset.
Intermediate; Ability to coach others in preparation of high-quality, innovative presentations. t
Sharepoint: basic;Quantitative and qualitative research and analysis: intermediate
Basic to intermediate;Web/Social Media Experience with development of content (text and images) specific for web sites and social media applications.
The Specialist role requires a collaborative, consensus building approach. Political acumen is essential to ensure sensitivity to the needs and interests of all academic programs across the Faculty. A very high level of leadership, negotiating, and influencing skills are utilized to engage stakeholders in the development and implementation of a marketing plan for recruitment of students to uWaterloo Science. An ability to fully understand young peoples’ and their parents’ motivations as they relate to post-secondary studies is essential.
The Specialist is responsible for the development and execution of effective marketing and recruitment strategies that are consistent with the student recruitment objectives of the Faculty of Science and implemented within the context of uWaterloo marketing and communication activities. This position manages a faculty-wide process that is specialized but has no direct reports. Functional supervision is provided to the Faculty Recruitment and Marketing Coordinator.
Problem solving: The Specialist solves problems which impact recruitment and capitalizes on opportunities that realize the Faculty’s enrollment management goals. The Specialists manages all communication strategies from beginning to successful completion and ensures high quality and accuracy, which contributes to uWaterloo’s high-quality reputation.
Financial accountability: The Specialist is responsible for developing a marketing and recruitment plan that uses institutional resources prudently and provides value for money. The Specialist conducts a costing analysis of the plan to inform the operating budgets established by MUR and the Faculty of Science. With approval of the budget, the Specialist is accountable for monitoring expenditures to ensure that the plan is delivered within budget.
Internal contacts: The Specialist works directly with members of the MUR team, the Assoc. Dean of Undergraduate Studies for Science, and the Faculty of Science Marketing and Recruitment Coordinator to deliver a comprehensive recruitment plan. A solid working relationship with undergraduate and graduate program coordinators, faculty members, Department Chairs, and Directors of professional schools to effectively inform marketing strategies.
External contacts: The Specialist deals with prospective students/applicants, parents, discipline-specific teachers, uWaterloo alumni, employers.
The Specialist is responsible for establishing and managing the process and framework by which the Faculty meets its overall enrolment management goals. Independently, and/or in conjunction with MUR, researches and sources information and data used to develop the marketing and recruitment plan. Subsequent to approval of the plan by the Faculty, the Specialist makes decisions related to the implementation of the marketing and communication strategies within an approved budget. These include decisions such as content selection, positioning, mix of strategies, and timing.
Excellent attention to detail is required. The role requires exertion of physical or sensory effort resulting in moderate fatigue, strain, or risk of injury.
Travel: Occasional travel is required when participating in the Ontario Universities’ Fair, off-campus meetings with alumni, etc.,
Working Hours: Regular working hours, occasional evening/weekend work required.
Risks: Minimal exposure to disagreeable conditions.