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Recruitment and Marketing Coordinator

Department: Centre for Contact Lens Research Effective Date: January, 2012


35 hr/wk

Reports to:

CCLR Administrator

General Accountability

This position is accountable to the Administrator of the Centre for Contact Lens Research (CCLR).  Its primary responsibility is to fulfil the recruitment requirements for study participants for all CCLR studies.  This will require the incumbent to initiate and manage strategies for attracting individuals who meet criteria that is specific for each study.

Nature and Scope

The Centre for Contact Lens Research is a semi-autonomous unit located in the School of Optometry which works in partnership with the contact lens industry to conduct clinical and basic research in order to understand the anterior portion of the eye and its response to contact lenses and related projects. It is world renowned for its research in this area.


The Recruitment and Marketing Coordinator is directly responsible for ensuring the number of participants needed for each study is recruited, that the participants meet the appropriate inclusion criteria as specified for each study and that the recruitment timelines for each study are met.  This involves developing recruitment campaigns that will attract interested individuals from within the University and the local community.  The incumbent is responsible for managing an annual budget set aside for study participant recruitment.


The Recruitment and Marketing Coordinator will liaise extensively with the Community Outreach Coordinator and with each study investigator in order to determine recruitment needs and plan strategies for meeting those needs.  She will also work under the direction of the CCLR Director of Clinical Operations and will report, through her and the CCLR Administrator, to the CCLR Senior Administrative Team.  The Recruitment and Marketing Coordinator will often be the first direct point of contact for potential study participants and, therefore, the first impression they will get of the CCLR.  It is imperative that the incumbent present herself well, both in regard to oral and written communication skills and visually.


The major challenge associated with this position is the ability to attract the required study participants within the acceptable timeline.  This requires creativity, a sound understanding of the marketing and media realm and a sense of how to reach potential participants and garner their interest.

Statistical Data

The CCLR currently has an operating budget in excess of $4 million and completes at least 35 studies per year.  Often there are 15 to 20 studies being conducted simultaneously.  The CCLR is currently housed in a 5,000 sq ft facility and supports the following:


              8 faculty members

              21 research personnel

              16 staff members

              11 graduate students

              Numerous co-op/undergraduate students


In addition to internal School of Optometry and University of Waterloo departments/personnel, the CCLR is currently associated with 10 of the leading contact lens companies as well as other academic institutions involved in contact lens research.  It maintains a database of at least 3,000 potential study participants with approximately 2,000 participants enrolled in various studies annually.

Specific Accountabilities

Working Conditions

The incumbent will be required to attend events within the community or meet with external marketing personnel from time to time and must have means of transportation as well as the ability to work flexible hours including weekends if needed.  The pressures of meeting recruitment timelines are primarily focussed on this position.