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Communications and Media Relations Specialist

Date: November 17, 2016
Reports to (Job Title): Director of Marketing and Communications
Jobs Reporting (Job Titles):

Digital Media Coordinators, Communications Assistant, Content Creators and Photographer

Department: Federation of Students

Location:

Main Campus

Grade:

USG 7
35 hr/wk


Primary Purpose

As a key member of the Marketing and Communications Team, the Communications and Media Relations Specialist will create, develop, enhance and monitor the organization’s overall communication strategy. In conjunction with the Director of Marketing and Communications, this position will drive the strategic development and tactical implementation of a robust, consistent, trusted and engaging communications strategy. This includes identifying, developing, implementing and measuring unique, engaging and collaborative communication plans, channels, and tools to cater to our different audience needs. Responsibilities also include day-to-day management of Feds’ social media platforms including Facebook, Twitter, YouTube, Instagram, and LinkedIn.

The Communications and Media Relations Specialist provides training to staff and students on social media strategies and opportunities. The Communications and Media Relations Specialist provides training to staff and students on how to handle the media. The Communications and Media Relations Specialist trains and manages 6-10 part-time staff members who work in areas including video production, online writing, and photography. The Communications and Media Relations Specialist manages a budget that covers staff salaries, online promotions, purchasing of equipment, and more.

Key Accountabilities:

1.  Strategic planning and budgeting

2.  Social Media

3.  Collaboration and outreach

4.  Media Relations

Position Requirements

Education:

Completion of a Bachelor’s degree in Marketing, Communications, Public Relations or English or related post-secondary degree with equivalent experience.

Experience:

Technical:

MS Word Excel PowerPoint Other
Advanced Intermediate Intermediate

Familiar with Adobe Design Suite and Internet applications.

Strong working knowledge of key social media platforms.

Working knowledge of video equipment and editing software.

Experience scheduling social media content via Hootesuite or other available programs

Nature and Scope

Interpersonal Skills:

Internally, interacts with most employees and across all Feds departments to develop and maintain all internal and external communications. Externally, this position will foster relationships with on campus and local media and have contact with other UWaterloo support departments.

 

Level of Responsibility:

This position is responsible for creating the organization’s overall communication strategy. They will utilize their extensive knowledge of marketing and communications strategies to create a number of termly communications plans for all online platforms and create press releases and gain media coverage when required to spread the word about the Federation of Students’ efforts.

An indepth understanding of social media is required in order to manage the Federations’ communications across all online platforms.

The incumbent may be required to complete additional tasks in relation to their position as assigned by the Director of Marketing and Communications.

Decision-Making Authority:

This position is responsible for establishing the communication priorities of the organization in consultation with the Director of Marketing and Communications and Executives, and assigning resources and funds accordingly. This position will be responsible for making timely decisions that ensure no opportunities are missed to spread the word about Feds events, services and initiatives.

Physical and Sensory Demands:

Minimal demands typical of a knowledge worker position operating within an office environment. Occasional lifting of heavy equipment.

Working Environment:

Minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with management responsibilities. Work outside the normal operating hours of the institution, including some weekends, can be expected in this role.

The Federation of Students is a student-driven organization with elected student Executive that change on an annual basis. Further, the political landscape is a diverse and dynamic environment. As such, this position will need to be sensitive and adaptable to change and be comfortable with changing deadlines and projects as needed.