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Marketing and Communications Co-ordinator

Date: November, 2014
Reports to (Job Title): Manager, Marketing and Communications
Jobs Reporting (Job Titles): None
Location: Waterloo Campus
Grade:

USG 6

35 hr/wk


Primary Purpose

This position reports to the Manager, Marketing and Communications in the Conrad Business, Entrepreneurship and Technology Centre, with responsibility for internal communications, content development, recruitment, event management, and admissions support. Under the supervision of the Manager, Marketing and Communications, the Marketing and Communications Co-ordinator (the Co-ordinator) is responsible for supporting the execution of the tactical elements of the Conrad’s Centre’s marketing, communications, and recruitment strategies as well as those of the Faculty of Engineering. The Marketing and Communications Co-ordinator implements a broad spectrum of integrated internal and external communications pieces via a variety of communications channels including by not limited to the Conrad Centre’s website (www.uwaterloo.ca/conrad), social media (Twitter, Facebook and LinkedIn), print publications, and other emerging channels.   

The Marketing and Communications Co-ordinator is a content development and management specialist, with exemplary organizational and communications skills, both verbal and written. The Co-ordinator works as a team member to enhance communications practices at the Conrad Centre, specifically for internal audiences (faculty, staff, current students) while supporting external marketing and recruitment efforts by developing strategies to achieve the Centre’s goals and build reputation and brand.

Key Accountabilities:

Marketing and Communications Plan Development


 

Market Research

 

Event Management

 

Content Development (Print and Web)

 

Committees and Meetings

Position Requirements

Education:

University degree in Communications, English, Marketing or a related discipline, or equivalent work experience.

Experience:

Technical:

MS Word Excel PowerPoint Other
Advanced experience Average experience Advanced experience, ability to coach others in preparing high-quality, innovative presentations

Social Media:

Average experience. Familiarity with social media platforms and principles. Including but not limited to Facebook, Twitter, Hootsuite, Instagram, LinkedIn.

Other:

Advanced experience with web content development and new media; familiar/comfortable with new technologies to conduct research. Basic knowledge of creating images for the web.

Nature and Scope

Interpersonal Skills:

The Co-ordinator demonstrates superior writing, social media, and content marketing skills and must fully understand prospective students’ motivations as it relates to post-secondary studies at the graduate and undergraduate level. The Co-ordinator must have excellent writing, presentation, and verbal communication skills, bring a strong team work ethic and collaborative approach to his/her work, be organized, and have well developed time management skills. The role requires high touch customer service and conversations.

Level of Responsibility:

The Co-ordinator will contribute to the creation of an effective marketing, communications, and recruitment plan that is aligned with the enrollment management goals of the Centre and the Faculty of Engineering; specifically, creation of goals and objectives as they relate to the Centre’s social media presence and content marketing strategies paying special attention to how the plan reflects the internal audience. The Co-ordinator will be responsible for owning the Centre’s social media channels, a key communications tool for engaging with prospective and current students and our 500+ alumni.  The Co-ordinator has responsibility for creating specific messaging developed to support the marketing, communications, and recruitment plan delivered via our digital communication tools, at the various stages of the enrollment management funnel.

Internal contacts:
The Co-ordinator works closely with the Manager, Marketing and Communications, and in collaboration with the Director of the Conrad Centre, and its staff and faculty. The role also requires collaboration with team members in the Dean of Engineering’s office and the Marketing and Strategic Communications team to work on collaborative campaigns, gather information for marketing and recruitment plan development, and the development of specific communication recruitment strategies.

External contacts:
The Co-ordinator deals with prospective students/applicants, Conrad Centre alumni, and the entrepreneurship business community.

Decision-Making Authority:

The Co-ordinator contributes key advice related to creating the marketing, communications, and recruitment plan, the mix of communication strategies, and the content to be included in communication strategies. The Co-ordinator regularly makes decision on the content developed for the Centre’s various news vehicles all the while aligning his or her communications with the Centre’s overall strategic goals.

Physical and Sensory Demands:

Excellent attention to detail is required. The role requires exertion of physical or sensory effort resulting in moderate fatigue, strain, or risk of injury.

Working Environment:

Travel: Occasional travel is required when participating in recruitment or industry events such as conferences, fairs, and competitions.

Working Hours: Regular working hours, occasional evening/weekend work required.

Risks: Minimal exposure to disagreeable conditions.