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Market Research Specialist

Date: March, 2016
Reports to (Job Title): Director, Communications & Marketing, CECA
Jobs Reporting (Job Titles): None
Department: Co-opeative Education & Career Action

Location:

Main Campus

Grade:

USG 9
35 hr/wk


Primary Purpose

Within the Communications & Marketing unit of Co-operative Education and Career Action (CECA) responsible for the investigation, identification, direction, implementation, management, and monitoring of the employment market research that forms the foundation of lead generation and job development initiatives related to the recruitment and retention of employers and that governs and supports decision-making, strategy development, messaging, and budget. The incumbent plays a vitally critical role in obtaining the market intelligence and data that underlie and inform the evidence-based planning of marketing and lead generation strategies directed at the achievement of the CECA’s strategic business goals and Key Performance Indicators. The incumbent will also assess and glean best practices for working with employers and supporting their student recruitment and share these practices within the department as a part of our continuous improvement goal.

Key Accountabilities:

1  Develops, implements, and manages a strategic research plan that supports the job development and lead generation activities to maintain the existing student employment rate through the recruitment of new employers and the retention of current employers

2.  Collaborates, advises, and consults

3.  Understands and applies current, relevant research methods and trends, audience and market factors, and institutional knowledge and shares employer best practices and processes

 

 

4.  Manages work flow and business practices

5.  Other

Position Requirements

Education:

Bachelor’s degree, preferably in market research, statistics, mathematics, computer science or other data-analysis-related field, or equivalent experience.

Experience:

Technical:

MS Word Excel PowerPoint Other
Advanced Advanced Advanced SPSS

Nature and Scope

Interpersonal Skills:

Gains buy-in and collaborates with senior leadership throughout the university to further the university’s strategic objectives. Internally, communicates with all employees in all groups and departments and at all levels to in order to execute and integrate a variety of research strategies and to educate and inform stakeholders about the results; externally, communicates with a wide variety of audiences to deal with, influence, and motivate others to provide the research information that underpins the employer marketing and employer retention strategies designed to achieve CECA’s KPIs.

Level of Responsibility:

Project manages a university-wide function or process; responsible for ensuring the availability of reliable research data relevant to the planning and reporting needs of CECA staff and others across the university and for communicating easily comprehensible results that enable the development of grounded, integrated, evidence-based strategies to support the university’s objectives; has a potential impact on how the university is viewed externally, with implications for reputational rankings.

Decision-Making Authority:

Continually makes decisions about the most effective methods of investigating pertinent market factors and of obtaining and communicating research results that meet the needs of all job development strategic decision makers, including the development and execution of all research instruments, the reporting of results in an easily accessible format, personal interactions and collaboration, work flow, consultation, and other key accountabilities; determines the optimum course of action to solve problems and to exert a positive influence on other stakeholders.

Physical and Sensory Demands:

Minimal demands typical of a position operating within an office environment;  periods of extensive sitting and concentrated use of visual senses. The incumbent is required to lift and transport, and occasionally store or pick up various marketing-related materials such as banners, promotional items, literature to support marketing or employer events.

Working Environment:

Minimal exposure to disagreeable conditions typical of a position exposed to stress and pressure associated with management-level responsibilities; intermittent work outside the normal operating hours of the institution and occasional travel.