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Alumni Officer , Digital Initatives

Department: Office of Alumni Affairs Effective Date:

April 1, 2014


USG 7-9

35 hr/wk
Reports to: The Director, Alumni Affairs

General Accountability

This incumbent is responsible for:


Nature and Scope

TOrganizational Relationships

This position reports to the Associate Director, Alumni Affairs who will:

Description of general framework and environment

Organization Structure
The Office of Alumni Affairs is part of the External Relations (ER) unit along with the Office of Development and Communications and Public Affairs. External Relations also includes Advancement services, which consists of four functional divisions:  Research, Records, Gifts and Information Systems. The Vice President, External Relations leads ER, which has 112 employees.

The Office of Alumni Affairs (OAA), led by the Director, Alumni Affairs, has an Associate Director, six central Alumni Officers; six Faculty Alumni Officers, as well as an Alumni Career Advisor. Each Alumni Officer has specific accountabilities but the primary objective of each team member is to foster the connections between the university and its alumni.

OAA supports and contributes to the university’s goals through collaboration with ER as well as many units across campus, including Co-operative Educational and Career Services (CECS), Centre for Extended Learning (CEL) and Marketing and Undergraduate Recruitment (MUR).

Alumni Programs
The University of Waterloo has more than 160,000 alumni around the world. Alumni aid the university in many ways, i.e. advocacy, recruitment, alumni and co-op student employment and financial support. OAA initiatives focus on strengthening relationships between alumni and the university and in facilitating ongoing alumni involvement with the institution.

The Director, Alumni Affairs, together with the Vice President, External Relations, determine the unit’s strategic direction, with input from the University of Waterloo Alumni Council.

The Alumni Officer, Digital Initatives works with the Associate Director, Alumni Affairs to develop and implement new and existing electronic initiatives that support OAA efforts to strengthen relationships between the university and its alumni.

Current initiatives include: migration of the initial phase of the Alumni E-Community (and all its sub-programs) to the Blackbaud NetCommunity (BBNC is a product of the Raiser’s Edge database), migration of the OAA web site (500+ pages) to the university-wide content management system, delivery of the alumni e-newsletter (@uwaterloo) and broadcast emails and analyzing web and email statistics.

The Alumni Officer, Digital Initatives contributes to problem solving and collaboration on the Alumni Affairs and External Relations IT teams as well as with alumni and IT colleagues across campus. S/he also contributes to planning, developing and implementing new electronic services in conjunction with other units/ colleagues across campus.

The incumbent must be able to interpret analytics from e-initiatives that are pushed to alumni to warrant the program’s effectiveness and alumnus’ interest.  Working directly within the technological environment offered through BBNC, s/he must be able to effectively work with the ODAA IT/Systems team to maintain current, and provide new services and initiatives of interest to alumni. S/he must also plan, implement and train staff on upcoming new functionality and be proactive in collecting data about our constituents to support our alumni and fundraising programs.

Social networking has increasingly become a part of everyday alumni interaction – helping alumni to feel immediately connected to the university, the incumbent will manage the social networking interaction on our three more popular platforms; Facebook, Twitter and Linked-In. Analyzing the needs of our alumni in Social Media, keeping abreast of  and training staff on any new platforms. Where applicable, connecting social media platforms with BBNC.

e-Initiatives generate a high volume of daily inquiries and interest from alumni.  The Alumni Officer, e-Services responds to and interacts with a high standard of customer service to support relationship cultivation.

The incumbent must maintain productive working relationships within External Relations and with key people across the faculties, colleges and on-campus colleagues.

The incumbent contributes to the overall direction of OAA through team planning exercises with respect to general and assigned program areas.

Significant Internal Relationships

Statistical Data

Specific Accountabilities

Working Conditions